Why You Need a Branding Photoshoot… ASAP!

March 22, 2021

Indianapolis Photographer


First, let me start with a question I get all the time: What’s a branding photoshoot, and how is it different from traditional headshots?

It used to be that companies needed images mainly for brochures, catalogs, and ads. Now, almost every outlet of communication a company has involves imagery of some sort. Social media has especially changed the game. Companies today need more than just a handful of images—most of us need an entire gallery of images to use to tell our stories across many platforms.

Branding is not only about color schemes and logos. It’s also about who YOU are as a person, as a business. A true brand helps your customer connect with you on a deeper level. And a branding photoshoot focuses on—you guessed it—your brand. These type of shoots go way beyond the traditional headshots and work to really tell the story of who you are, what you do, your services / products, and why people should join you on your journey.

Branding photos can set your business apart!

As a photographer, I know how important branding photos can be to the success of a business. With so many wonderful photographers out there, I had to find a way to connect with people and build trust to ultimately earn their business. I want to do the same thing for you. You have a unique story and perspective, and we want to help you share it!

Branding photos can build a connection and trust with your audience.

People are more likely to do business with people with whom they feel they’ve connected. When people feel like they know you, they’re more likely to be invested in you. And, if they’re invested in you, they’re likely doing business with you. If you’re engaging with your audience in authentic ways, you’re a part of their life and top of mind when it comes time for them to grab a cup of coffee, find a florist, buy a house…

“Do I need a branding shoot?”

Some questions to consider:

  • Do you have difficulties coming up with content?
  • Do you want to elevate your brand / business?
  • Do you want to stand out from your competitors?

If you answered yes to any of these questions, a branding shoot should be at the TOP of your to-do list!

Not sure how to get started?

No worries at all! We can help! We’ll work as creative director and photographer for your shoot. We’ll start by gathering information about your brand and goals. Then we’ll help you brainstorm ideas and locations… we can even help with clothing, hair, and makeup!

We would love to hear about your business and how we can help you tell your story and more!